Why Social Media Marketing?
If you want your business to generate 21st-century profits, then it is time that your marketing strategies join the modern age as well. Traditional strategies such as print ads and posters are not enough to entice a new audience. With almost 80% of Australians using some social media platform, social media marketing is crucial to growing your business.
Social media is a powerful tool that can help you display your products, make new connections, and even target consumers local to your area. However, it is also overwhelming. There are countless different platforms, from Facebook to Pinterest, and each platform has different features.
Social media management may seem like a full-time job that involves a lot of stress, but it pays off once you attract a new audience. You can focus on your business and outsource your social media tasks to a marketing firm that will use its expertise to develop the right strategies for your business.
Building an Audience Base
One of the most useful aspects of social media marketing is how it allows you to reach a larger audience than you would with traditional avenues. Now that most Australians, particularly younger and high-income groups, are on social media, you need to take your business to them.
However, that does not mean that you will cast a net so wide that you attract customers that are not relevant to you. You can target your posts and advertisements to reach the market segments you think will find your business most useful, such as moms or people with higher incomes. You can even target your ads geographically on social media, making sure that you are seen by people in the Sydney and Gold Coast areas.
Besides your own social pages or paid advertisements, you can also grow your audience through beneficial partnerships. Almost all social media platforms have influencers and content creators with loyal audiences who trust their recommendations. Building a relationship with local influencers whose audience is similar to your target demographic can be very helpful.
However, to achieve a social media strategy that tops the algorithm and reaches the accounts of people you are interested in reaching, you need to know the ins and outs of several different platforms. Social media management entails researching the right platforms and strategies for you, posting regularly, and responding to your audience to maintain those connections.
Conversions, Conversions, Conversions
Getting people to view your page is not enough, you also want them to purchase from your business. As such, your social media management strategy needs to be integrated with the rest of your sales strategy.
Reaching your target audience is only half the battle, you also need to convince them that your product will help them with their needs. You can do this by crafting social media and website copy that targets their pain points, or common frustrations that your business could start. You can also use social media to your advantage by redirecting users to your landing and sales pages.
Ideally, social media is just one tool in a whole toolbox that can help you grow your business. A good social media management company will understand this and tailor its strategies to your business goals.
Long-Term Strategies, Long-Term Successes
Every so often you hear stories about accounts or brands that go viral and attract thousands of new followers overnight. However, those cases are anomalies more than they are standard practice. Usually, social media success requires months and even years of dedicated work. Only then will you find your niche, figure out what content your audience prefers, and grow your audience.
Although it is a lot of work, growing your social media audience organically will eventually yield high rewards. An audience that was attracted to relatable content and useful posts will be more loyal to your business and more likely to share your links with others.
As such, your social media strategy should be oriented toward long-term success. Short-term strategies, such as buying followers or spamming people with promotions, may gain you a few followers but could alienate a portion of your target audience. If you are looking for a company to run your social media, be sure to trust one that is reputable and has your business best interests at heart.
Diversity Within Social Media Marketing
Social media is by no means a one-size-fits-all place. Different businesses should rely on different platforms, different types of content, and different partnerships to grow their audience.
This seems daunting at first, as that means there will be no easy guides that will lead you to social media success. However, it also means that there is space on social media for all kinds of businesses, all you need to do is figure out your niche. If you are a visuals-based business, then Pinterest might be your primary platform. If you want to attract locals in Queensland and New South Wales, then you should target local Facebook Marketplace pages and groups.
If you are outsourcing your social media management, the company that you are working with should be willing to sit down with you and create a personalised plan to improve your social media reach. There is so much room to explore within social media marketing, you should not settle for a cookie-cutter strategy that many businesses fall for.
This is also an opportunity for you to have fun with your digital marketing. If you enjoy photography, craft an artistic Pinterest landing page. If you enjoy making witty quips, Twitter or Facebook could help you promote your business.
Social media can be a powerful tool that allows you to share updates with customers, promote new products, and attract a wide audience. Social media marketing in tandem with strong copywriting and an excellent web presence can drive conversions.
However, mastering social media requires a lot of knowledge of different platforms and strategies. If you are not interested in learning all of this, or you simply do not have the time, then our firm can help you. With over 15 years of experience helping Australia’s businesses with marketing through social media channels, we are up for the challenge of crafting your personalised strategy.