One of the most common questions we get asked at iNet is, “What is behind successful search marketing?” Leaving aside all of the technical stuff that we do at iNet to enhance search marketing opportunities, the simple answer is consistency and regularity.
Search marketing is no different from any other form of more traditional marketing. The more you are out there, and the more regularly you attempt to interact with potential customers, the more likely you will be successful.
That part of the equation isn’t rocket science.
This truism is borne out in our work with our clients. Those clients who engage in regular, ongoing search marketing initiatives consistently achieve better results and better search engine rankings than those who engage in search marketing on a more ad hoc basis.
At iNet, our goal is, by using our sophisticated and successful search marketing techniques, maximising budgets to the greater yield of converting enquiries or engagement, differing search strategies yield differing result. Still, collectively an iNet Strategy of continuing testing for maximised return on your hard earn dollars colloquially labelled your ad spend or achieve a page one ranking on the Search engine result page.
What technical aspects go into the majority of successful search marketing campaigns?
1. Search engine optimisation (SEO) is used to improve the visibility of your website to a search engine and is a combination of all the processes, enhancements and tweaking that can be done to your website to ensure a high ranking without paying the search engine to “artificially” enhance its standing. Search engines don’t charge for SEO.
2. Paid Search Engine Marketing (SEM). SEM is a comprehensive search engine strategy where small to medium businesses gain greater exposure by leveraging a combination of paid strategies in addition to general SEO. These strategies can include:
- Pay Per Click (PPC) – Google AdWords or Bing Ads.
- Banner ads
- Sponsored links
- Affiliate sites
For a more comprehensive summary of what is involved in each of these strategies, visit our Search Engine Optimisation or perhaps Social Media Marketing sections.
Finally, it is worth emphasising; it is through a combination of these strategies. Please call us on 02 9594 1087 if you would like more information or a review of your search marketing options.
